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Insights, tips and inspiration to help you write, publish and grow as an author


Government Help with Digital Marketing.
One of the biggest challenges a writer faces is how to market their book once it's finished. If this sounds like you, then you may be interested in a free government-funded course called 'TQUK Level 2 Certificate in Digital Marketing'. You can find more about it here, on https://freecoursesinengland.co.uk/digital-marketing-free-course/ Or click on the image to take you directly to the sign-up page. The application process involves checking your eligibility by postcode, and
diane jane ball
May 262 min read


SEARCH ENGINE OPTIMISATION (SEO)
Search Engine Optimisation is the process of improving your website’s visibility amongst millions of other sites. It pushes you higher up the rankings in searches. To get to the top of a page straight away, you can always pay for an ad with Google Ads or Microsoft Advertising so that you are one of the first few sponsored names that users see. But that comes with the condition that you will only stay there for as long as your ad is running. If that’s not something you want,
diane jane ball
May 264 min read


Getting Your Books Into Libraries
If you live in the UK, and would like to get your book into libraries for readers to borrow, there are a few things you need to be aware of first. The first is Public Lending Right. This is the system whereby authors receive payment in remuneration for the lending of their books in public libraries. It is not only authors that are paid, but illustrators, photographers, translators and editors too. Payments are made annually by the British Library, from a fixed pot of money pr
diane jane ball
May 263 min read


What the Data Tells Us
In 2023, the Alliance of Independent Authors (ALLi) commissioned the first-ever global income survey of indie authors, which discovered that self-published writers earned more than those who were traditionally published. Following on from that, they investigated further and produced ‘The Big Indie Author Data Drop 2025’. Its findings are enlightening and encouraging for self-published authors. If you would like to read the report in full, click on the image. Some of the major
diane jane ball
May 262 min read
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